A transparent explanation of how I use AI in my work and writing — and where I draw the lines.

How I use AI

AI shows up in my day-to-day work as a drafting partner. I use it to explore ideas faster: to synthesise research, test assumptions, and produce rough first passes of things that would otherwise take hours, days or even weeks to shape manually. Those first passes are only ever that - drafts. I refine, fact-check, rewrite, and reshape everything before it becomes something I would stand behind professionally.

Sometimes I use AI tools to generate quick prototypes to help explain an idea, direction, or customer-journey concept. These prototypes are deliberately scrappy. They’re a bridge between thought and conversation, not finished work. Real design, build, and refinement always happens with real people.

What I don’t use AI for

I don’t hand over creative control to AI, and I don’t publish anything verbatim from a model. I also don’t use AI to pad out content, write opinions I don’t hold, or automate anything that needs human judgement.

And since it’s worth saying plainly: I dislike AI-generated advertising and anything that tries to disguise machine-written content as human intention. If something you read from me feels personal, critical, thoughtful, or opinionated, that’s because I wrote it.

Why I’m sharing this

Transparency builds trust, and trust matters. AI is a tool - a powerful one - but not a substitute for responsibility or care. This page is here so you always know where that line sits for me.

If my approach changes, I’ll update this page accordingly.

Last updated Friday, 14th November 2025 - this page changes whenever my opinion does.